Next session: online February 3, 2026 11:00

Media engagement brings real benefit to NCAS, however that engagement can come with risk. This engaging 90 minute online session maximises the potential of speaking to journalists whilst minimising possible pitfalls.

Led by a former BBC journalist and designed especially for NCAS staff we'll bring our insights to the session, as well as draw on testimony from researchers and journalists. We’ll also play plenty of examples of researchers getting it right (and occasionally wrong) in interviews.

We kick off with a fundamental question - why bother talking to the media? - then demystify the process as it progresses from there. No stone in the media landscape will be left unturned, and we hope you’ll be able to join us.

Chris Jameson and the team at Inside Edge
www.insideedgetraining.co.uk

Content includes:

Why engage with the media?

The benefits to:
(a) our field (“if we don’t do this interview, who will they ask?”)
(b) NCAS as an institution
(c) me as an individual (and my career progression)

An A-Z guide to the media:
Behind the scenes of a newsroom, what makes a good story, the differences between different formats (radio, TV, print, online etc) and different styles of interviewing and reporting.

Being media-secure:
Clear ground-rules for what to do if approached by the media and how staff can be supported by the NCAS comms team.

Session numbers are capped at 15 to allow for interaction and smaller group work.

After the session:
A 5 minute session recap film to watch after the training.